LetzRoll Offroad Racing partners with Rigid Industries
MESA, AZ LetzRoll Offroad Racing is thrilled to announce their 2015 partnership with Rigid Industries for the upcoming race season. Rigid Industries is THE leading company in off-road LED lighting, one of the fastest growing private companies in the United States, and a leading local manufacturer right here in Arizona. LetzRoll Offroad Racing will be running Rigid LED’s on all of their racecars and chase trucks. With an expanded 2015 race schedule that includes the NORRA 1000, the BAJA 1000, and the MINT 400, having the best lights in the industry was the only choice for LetzRoll Offroad.
In 2008, Jason Christiansen and two partners began JST Performance, Inc. Jason, Taylor Anderson and Seth Anderson were all friends who shared the thrill of speed, passion and the need to kick up some dirt, and were now on a mission to make Rigid Industries a household name. In the early days you would see each of them building, packaging, selling and shipping the LED light bars. On any given day they did, and still do, have that hands on approach that ensures Rigid’s quality and designs stay a world leader in LED lighting technology.
Later in 2008, the partners brought in Steve Adams who has the extensive engineering background and who is an avid off-road enthusiast himself. As the company grew, Jason, Taylor, Seth and Steve focused on manufacturing, distribution, and sales. To help accomplish these goals, they brought on a fifth partner, Dave Davis, who helped take Rigid Industries to a whole new level in the sales department and develop a worldwide distribution model and today distributes in 43 countries around the world.
With successful records in Ultra4 and Dirt Riot, LetzRoll Offroad Racing got their feet wet in traditional Baja racing in 2014. LetzRoll Offroad Racing has taken the plunge and committed to fielding an IFS car for 2015, as well as commitment to the always fun NORRA 1000 full Baja Peninsula run, the world famous SCORE Baja 1000, and the BITD MINT 400 this spring. In addition to the racecars, the team will also be outfitting their chase trucks with Rigid equipment for full team performance and visibility.
“It’s critical to have reliable, bright, and tough lighting solutions when desert racing. Rigid is all of those things. The toughest, strongest light on the market stands up to the off-road abuse of desert racing, yet they are compact and bright. We’re running a big bar on top but multiple cubes strategically placed to increase our visibility at high speed. They are strong, compact, and easy to place.” said Andrew McLaughlin, owner of LetzRoll Offroad Racing and owner/driver of the ESAB Welding & Cutting / Yukon Gear and Axle #4493. “For our rear brake, amber, and blue light, you can’t beat the multi-color Rigid light bar. It’s incredibly bright and that level of safety is important to me and for my team. The company and service are outstanding and they stand behind their product. You can’t go wrong with Rigid.”
LetzRoll Offroad racing is based in Mesa, Arizona, and fields cars in 3 Ultra4 classes – all Top 10 KOH finishers in 2014. LetzRoll UK competes in the Unlimited class in Europe with team driver and 3 time Top 10 King of the Valley’s finisher Mike Robertson in the ESAB UK / Allisport #17. The 2015 racing season is highlighted by the Ultra4 King of the Hammers, the NORRA 1000,the Mint 400, the Ultra4 Europe King of the Valleys, and the SCORE Baja1000. LetzRoll Offroad Racing will also be competing in Dirt Riot, Ultra4 Regional races, and Best In the Desert.
Active wheelers in their own right, the LetzRoll Offroad: Mesa shop is a full service parts, fabrication, and service shop for the off-road community. The online store ships nationwide. LetzRoll Offroad Racing strives to partner only with companies who craft quality products, deliver outstanding customer service, and are proven leaders in the industry. Please take time to visit our partners and support their support of the sport. Rigid Industries is active in the off-road scene can be found at all of the major automotive trade shows, including Off Road Expo and SEMA.
For information on Rigid Industries, please visit: www.rigidindustries.com or follow them on Facebook and Instagram for breaking news and live product information.
For information on LetzRoll Offroad Racing, please visit their website or their Facebook page. www.letzrolloffroad.com www.facebook.com/letzrolloffroadracing
